Is expensive equipment what we really need...?

I found this on one of my usual searches through the youtube. This guy shot automobiles with one light and and a g10. he would use the high sync-speed to get rid of the ambiant light and then just piece parts of the car together with different angles of flash. I have seen this before but not with using an electronic shutter like the g10. I find it very impressive when people take equipment that most people would see as inferior and make something great out of it. Great use of tools.